For some people, undertaking CPD is something they take pride in – something they would do even if they didn’t have to. But others do the bare minimum to be compliant with their industry body.

So, which are your clients, and why does it matter, as long as they do it?

Let us first take a look at why this matters and what you can do with the knowledge…

If your client is concerned with compliance, their main consideration is efficiency. Meeting the requirements of their professional body with the minimal investment of time and expense.

If you know this, you can structure your training, coaching or learning to be as efficient as possible for the delegate:

However, if your delegate or client is undertaking CPD through pride in what they do and for their professional development, then your structure may be different:

Almost as important (many would argue more important), if you know which of these two camps your client tends to fall, you can emphasise different aspects when selling and promoting your coaching, training or speaking.

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